Business Assessment Case Study


The senior leadership in a mid-sized company felt that, although the marketing function was important to the organization, the division was contributing little value to the company. The senior leadership requested that we work with them to address productivity, performance, and leadership opportunities.


  • Develop and implement an assessment tool, which measured the current performance of the marketing department and included an assessment of:
    • Employee Culture
    • Process Execution
    • New Product Development
    • Leader Compensation
  • Redefine the core marketing processes, jobs and compensation
  • Develop an agency / project approach to new products and marketing campaigns
  • Move the measures from an internal focus to an eternal focus


  • Improved delivery of new products from design to implementation
  • Improved / focused business measures for the marketing group and employees
  • Alignment between the activities of marketing and strategic business goals

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